Privacy Policy

Last Updated: April 2026

Last Word On Sports INC. (“we,” “us,” or “our”) operates lwosports.com. We value your privacy and are committed to protecting it through a “data-minimalist” approach. This policy outlines what limited information we collect and how we handle it.

Privacy Policy

1. Our Core Privacy Principle

We do not believe in the unnecessary collection of personal data. Last Word On Sports INC does not track your browsing habits across the web, sell your personal information to third parties, or collect data in the background without your knowledge.

2. Information We Collect

We only collect personal information that you voluntarily provide to us. There are only two primary instances where this occurs:

  • Newsletter Opt-ins: If you choose to subscribe to our newsletter, we collect the information prompted in the sign-up fields (typically your email address and occasionally your name).

  • Conversations/Comments: If you participate in community discussions or comment sections, we collect the information required to post (such as a username and email address) only when the reader opts in.

3. Data Retention

For each instance above, only the completed fields will be retained. We do not append this data with information from outside sources.

  • Newsletter data is kept only as long as you remain a subscriber.

  • Conversation data is retained to maintain the integrity of the discussion thread.

4. How We Use Your Information

Your data is used strictly for the purpose for which it was provided:

  • To send you the sports updates you requested.

  • To display your contributions to our community discussions.

5. Third-Party Services

To operate efficiently, we may use trusted third-party service providers (such as email delivery platforms or comment hosting plugins). These providers are only permitted to use your information to perform these specific tasks on our behalf and are obligated not to disclose or use it for any other purpose.

We are partnered with third-party advertising partners at Freestar, Snack Media, and Arena.

6. Cookies and Tracking

Our website may use essential cookies to ensure basic functionality (like keeping you logged in to a comment thread). We do not use tracking cookies to build advertising profiles or monitor your activity outside of lastwordonsports.com.

7. Your Rights and Control

You have full control over the data you provide:

  • Opt-out: Every newsletter includes an “Unsubscribe” link.

  • Access & Deletion: You may request to see what information we have on file or request its deletion at any time.

8. Contact Us

For any questions regarding this Privacy Policy or to exercise your data rights, please contact us at:

Privacy Inquiries:  [email protected]

Last Word On Sports INC. reserves the right to update this policy to reflect changes in our services or legal requirements. Any updates will be posted on this page with an updated “Effective Date.”